SMEs need precision and focused marketing that will attract attention from their target audience; however, coming up with new and innovative ways of doing this, which don’t cost the earth, can be a continuous challenge.
An SME is a small- to medium-sized enterprise. In the UK, it is defined as a business with less than 250 employees and a turnover of less than £50m. SMEs employ over 60% of the country’s workforce.
For effective and low-cost marketing, follow these great ideas:
Video marketing
Video marketing attracts viewers and helps to educate your audience. Staring a video blog with SEO in mind provides businesses with a highly effective way of creating engaging content that is free to distribute.
Revamp content
Have a revamp of your existing content. New is not necessarily better, so a revamp with SEO in mind could see you benefitting from more traffic.
Repurpose content
Repurpose your existing content and expedite it across different platforms and channels; for example, a blog can become a social media post, or a video can become a training manual. Something that hasn’t performed well in the past may excel on the right platform.
Target audience
Your target audience will be the same as for other businesses in the same field. Get ahead of the competition and in front of the intended audience with guest blogging, reviews, podcasts, and newsletters.
Press opportunities
Get in front of the press by offering your expert opinion or by doing something extraordinary. Being featured earns you a like from a high-authority website.
Business advisory services
A Gloucester business advisory service can advise businesses on marketing strategies by inspiring vision, identifying advantages over competitors, formulating objectives, and implementing a goal-orientated plan. Experts in their field, business advisory services such as https://www.randall-payne.co.uk/services/business-advisory/ use a wealth of knowledge and resources to get the most from an SME via an in-depth understanding of the challenges a business faces.
Business advisory services offer a complete package of expert advice and support to businesses, from business coaching to tax management, accountancy, and people development.
