Using a recognisable and consistent tone of voice in brand marketing allows a business to become easily identifiable and unique. It relates to the tone, volume, pitch and speed of a message that is being conveyed to a target audience.
Tone of voice reflects a business’s personality and values. It can be shaped by the words and images used in its content, and although it may vary slightly depending on target audiences, it largely remains consistent. This in turn gives the brand authenticity and prevents confusion.
Tone of Voice
Tone of voice in a marketing context relates to all platforms used for marketing purposes. This includes emails, blogs, social media, advertisements and more.
It conveys your brand’s personality and helps customers become familiar with the words and images that your brand uses, building up trust and faith in the company.
In a day and age when customers most frequently reach out online, brand tone should emulate face-to-face conversation.
Different brands deliver messages with different tones. Some deliver them via a powerful and serious tone. Some implement sarcasm and wit. Some choose goofy humour and irreverent messages with the implementation of brand-specific characters.
Tone of voice can be established by identifying core values and creating a mission statement. It also helps to take the time to consider the helpful pointers of who you are, who you are not, and who you would like to be. This helps a brand to establish language, adjectives and focus words that are relevant to them.
Marketing Strategy Consultants
Professional marketing or brand strategy consultants are responsible for assisting businesses with building up an effective brand strategy that leads to success and measurable results. More information on marketing strategy consultants can be found at https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/.
Tone of voice is directly linked to brand values and a deep understanding of target audiences. By utilising the professional services of a marketing strategy consultant, a business can gain meaningful insights into how they can streamline and build a fully comprehensive and aligned marketing strategy that incorporates each of these important elements.
