It is inexpensive, easy to do and can be set up in less than an hour. Yet many small businesses still don’t have a website.
Many business owners use traditional marketing techniques to promote themselves and obtain new customers. But this is a risky strategy. No one can predict what the future will bring, but one thing is certain – we are all spending more time online.
Many smaller businesses such as hairdressers, gardeners, plumbers and other small service providers rely on word of mouth and are proud of the personal touch they give to customers. While this might be sufficient to keep businesses ticking over, it may not be enough to bring in the next generation of customers.
According to Forbes, websites are vital for small businesses.
Even for the more established companies, they can play a crucial role in attracting new customers. A basic website is the first building block to developing a digital footprint.
Be Accessible
These days, most people go online to research products and services before they decide to make a purchase. On a fundamental level, your website needs to be easy to find, professional and optimised for mobile devices. It should contain all the relevant business information and give clear instructions on how individuals can contact you.
Consider Social Media
According to the Guardian, more than three-quarters of consumers would be more likely to buy from a brand that has a presence on social media. The great thing about this is you don’t even have to worry about what to write on their because there are specialist companies that will help you communicate with your customers like Cheltenham PR Agency at links like www.targetgroup.co.uk/. Social media has made it possible for people to share their experiences and make recommendations, giving more opportunities to promote your business. The flip side is that customers could turn to social media to air grievances, so at the very least you need a plan to deal with complaints effectively before they escalate.
An online impact doesn’t have to involve a large budget. There are numerous opportunities to take advantage of inexpensive website design.
For many businesses a website is a vital platform – a window to show the world the products or services your business provides. It gives your organisation credibility and looks professional. For small businesses it can be an opportunity to showcase your offline business.
