You shouldn’t hire a Millennial to do your social media. Sort of. A recent discussion on RetailWire made apparent some bad choices people are making about staffing based on bad advice. As a Millennial who works as a Web Content Specialist (that’s a fancy name for a professional blogger), I can tell you this: don’t hire us young folks just because you think we “get” it.
Now, before other twenty-somethings jump at me, there are some big reasons behind this statement.
- Social media for personal use is completely different than brand use
- Knowledge of techniques, being up on the latest studies, and skill set is important
- Deliverables. Conversion. Results. These aren’t the same as likes.
I’ve heard, on more than one occasion, comments from Baby Boomers about how Millennials are great a social media and they should just hire some college graduate with a Twitter account to run their business’ social media. Yesterday someone told me they were hiring a twenty-something for social media management because that person had a lot of followers on Twitter. When I looked, it was clear this individual was popular because of a large group of friends in real life. That doesn’t help the brand much.
So how do you find someone who knows what they’re talking about when you have no idea what any of the words mean and don’t understand the basic concepts of something? Ask questions about their work ethic, education, research skills, and personality. Test their knowledge and abilities to explain things to you too. If they can’t convey why something is important to do with your money you probably shouldn’t give it to them.
For the twenty-somethings who are now angry at me because they don’t have the things needed on their resume to score a social media job, take some advice and prove your worth. I worked for three years building my blogging knowledge with this blog on the side before I got my current job because I had to prove I could write well in an online setting, not just academic papers.
Read everything you can about research on your chosen field. Then apply those lessons. You can create a brand to apply it to, even if it’s a silly blog you create on a free website service like Blogger or WordPress. Learn how to create a strong social network, choose products to sell on your website through affiliate marketing, and use that new knowledge to make yourself some money. Then write about your results and send those results to companies for which you’d like to work. If you can show how your efforts worked to convert your social network into buyers, you’ve got more of a shot at a job. After all, it’s all about how much money you can bring to the table!