Today I’m participating in The Biannual Blogathon Bash, which runs from June 21-24, 2013. If you’re looking to improve your blog over a weekend, this is a great way to learn about better blogging techniques and get things running better on your blog than they are now. It’s not too late to participate so be sure to follow along! Those who participate in the mini challenges like this one are entered for prizes so go sign up. For those readers who are new here, welcome! I write about SEO and blogging every Friday.
Last we talked about static content, we learned that static content is the most important thing for your blog to rank on search engines because your main page that populates your most current blog posts doesn’t exist to search engines the way it does to you and me. Search engines can only see static content on pages and the pages where posts actually live. Static content, for those who didn’t read the last SEO Basics post, is what doesn’t change on your page, including categories, your sidebar items, and your header and footer items.
Static pages, like a contact page or about page, are vital for your search engine rankings because they are cornerstone content for your blog. While you’re constantly writing fresh and new posts about a range of topics, your static pages are made up solely of static content. About pages are a great place to start when editing your static content because they’re one of the top places visitors look at–for both humans and machines about pages are full of important stuff.
The Perfect About Page
Your about page should do a few things:
- Tell what readers/customers can expect from you both on your website and in real life
- Explain why you’re the one to pay attention to by establishing your persona
- Explain your editorial policies, if necessary
- Call readers to action for your goal (get them to read posts, sign up for email updates, subscribe, etc)
About pages should be short and sweet. A jumbled story about how you started blogging is not a good way to attract the attention of a potential reader, sponsor, or client so something clear and concise is best for an about page. While you should show your personality in your about page and use the same tone of voice as your blog posts, it’s important to make it approachable for people who aren’t familiar with your blog or business. After all, they’re looking at the about page because they don’t know you! Selling yourself as a unique perspective they can’t afford to miss is the point of your About page.
Today’s challenge is to write a better About page for your blog. Follow the following steps and you’ll be well on your way to a better About page in under 30 minutes. If you’re taking more than 30 minutes, you’re not clear on what your blog is about and you need to go back for deeper reflection about what your niche is and why you blog.
- Gather up your target keyword list. If you don’t have one already, consider this a preliminary mini-challenge first and come back to this mini-challenge.
- Write a short paragraph about what you write about on your blog, using your target keywords.
- Write a short paragraph about your qualifications to write about what you do.
- Write a short paragraph about biographical information you’d like to include, such as where you live, what you’ve done in the past.
- Edit each of these paragraphs for consistency. Make sure each and every single word in the paragraphs are vital to display your point. If not, get rid of it. Trim the fat!
- Join the paragraphs together.
- Ensure you still have your target keywords included in your About page.
- Add a photo to illustrate yourself/family/blog topic.
- Include a call-to-action at the end such as a list of your most popular or useful posts, newsletter signup field, contact form, or a RSS subscription button.
- If needed, such as you accept guest posts or new contributions, sponsors, or host giveaways, outline your polices. This can always be a separate page if it’s a lengthy policy.
That’s all you really need to do to have the perfect about page. Make sure to update it periodically with new information, awards, or after a life change. Mine’s due for an update since I’m moving to another town next weekend (eek!).
Share your updated About page URL in the comments below! I’ll try to make recommendations as much as I can.