The Authentic/Pretty dichotomy is a big question for a lot of bloggers. How can you post about beautiful objects when you can’t barely afford rent some months? Isn’t there a level of dishonesty in presenting a life you don’t have to your readers?
Well, yes. And no.
Say you set a goal to increase your “readership” by page views over the next month. You could post really gorgeous photos you nab from other websites (with credits of course) and share teaser links to then across social media channels. You’d get a lot of page views but your bounce rate, of the little number that tells you if people were interacting with your site, would be pretty high. People would see it was just a blog of pretty pictures and move on. They can get that from places like Pinterest, so why bother trying to subscribe to a blog?
Even if they did subscribe to your blog, they probably won’t remember your photos any more than someone elses’ but you’d accomplish your goal of increasing page views. But if you showed them a picture of yours beside that of another blog similar to yours, they probably couldn’t tell the difference. And that’s not even considering people’s waning attentions for the same thing or that the trend might die before you know to move on.
The way to avoid this trap is to set better expectations for yourself. Ask yourself if your content is contributing something positive that is lacking in your readers’ lives and if it answers questions your readers need answered.
The recipe to Awesome Blog Content
I’ll be blogging about these topics individually over the next few weeks so make sure to check back to learn exactly how to produce the best blog you can that has the ability to go viral. Or subscribe via email and make it even easier!